Friday, September 21, 2007


The future of broadcast news is not on your t.v. screen, its on your computer screen. That was one of the many topics Herb Weisbaum discussed with broadcast journalism students today in the Newhouse School of Public Communication. Weisbaum would know, the 5 time Emmy winner has been informing consumers for over twenty five years in radio and television. He's worked for big names such as NBC, CBS, Women's Day, and Good Housekeeping. Weisbaum, also known as ConsumerMan, says that he believes that while television broadcasts are now driving audiences to the station's websites in the future it will be the other way around. He says that websites allow stations to break news sooner but also allow for the stories in the newscast to be cleared up and added value in the form of hyperlinks when put on the website. Weisbaum also talked to the students about how things are changing on the management side as well. Stories are becoming shorter to keep listeners attention as the focus moves away from public service and towards profit. Weisbaum gave students an honest first hand account of the business they are looking to go into.

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