| BLUE.mp3 |
It turns out that not many people knew about this decision, and while some people simply didn't care, others were outraged and called it the most retarded decision the school has ever made. Some people didn't like it because they thought although blue has never been officially recognized as SU's official color, it's been in tradition for several decades and the idea of removing it seemed like nonsense. There were also students who didn't like removing blue from SU's seals and logos from an aesthetic point of view. They were mostly art majors such as interior and industrial design. These students found it dull and uninviting to have orange after orange after orange. They said such a bright color needs an accent color to neutralize it so it would seem balanced. (Somehow when I heard them talking about it, I was thinking of Zen and YingYang.)
John Wiode, the manager of Charney's, wasn't a fan of the campaign either. When I interviewed him, he had a copy of Daily Orange right on top of his desk. He said he hasn't read the story yet but he saw the headline. He said if SU was really going to get rid of blue, there's a possibility that sales at his store would go down a little because a lot of people like navy. Due to the fact he said it in a monotone voice and I wasn't exactly sure what the policy's effect was on SU's clothes, I chose not to include that in my wrap.
It's a very interesting story. I'm glad I was assigned to cover it and I know it's going to be a great conversation subject.
Above is SU's new home page. In comparison with the old one where blue was used somewhat heavily as the accent, background color, the new one has way more orange, and absolutely not a trace of blue can be found.
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